Friday, 28 November 2008

Paris Hilton is going to settle in Dubai

Dubai: Paris Hilton could be the latest in a constellation of stars to light up Dubai's property sector, in a possible $2 million (Dh7.3 million) deal with Abu Dhabi-based developer, Hydra Properties.

Hilton, who was famous before she was even born, will add a dash of desert glam to Dubai's celebrity skyline.

"Mr Hilton is having a lawyer look over a million-dollar agreement between a property company in the UAE and Paris Hilton. The deal would give the company 'naming rights' for three years to call a set of twin towers Paris Hilton Towers. The deal currently stands at around $1.5-2million," said celebrity booking agent, Mike Esterman.

Officials at Hydra Properties were not immediately available for comment.

Although Hilton's roots are firmly entrenched in the hotel business, branding a property is just a hop, skip and a jump away.

And there is perhaps nowhere more fitting for a celebrity to flash a smile and name a building than in Dubai, where real estate is very much the name of the game.

As a recent wave of celebrities-turned-real-estate-professionals have found, investors in Dubai real estate are cashing in on a booming economy.

If agreed, Hilton would follow in the impressive footsteps of tennis great, Boris Becker, Formula One champion Michael Schumacher and golf-pro, Tiger Woods.

But if it's glamour you're after, you'd be hard pushed to find a star more focused on glam than Paris.

Of course, aside from those celebrities who want to see their name on a tower, there are other stars here working with local developers who know the bigger the name, the bigger the interest.

There's property heavyweight, Donald Trump with Nakheel, fashion legend Giorgio Armani and Emaar and most recently, bona fide Hollywood superstar, Brad Pitt, working with Zaabeel Properties.